I am grateful to have a skill that enables me to work from home and in my own time.  I build websites. Or rather, this is how I would like to describe what I do:

“I create an online space for businesses and help them to craft a clear, strategic message that speaks directly to their target market.”

Simply creating an online space (coding a website) is not enough.  I believe that taking on the responsibility of defining a company or brand’s online message involves firstly, caring about this message and secondly, having the necessary skillset to write copy that cuts through the clutter and sets a website apart in a very competitive space.

My goal when taking on a new client is not only to leave them with a website, but to work with them to help develop a message that is crafted specifically to speak to an attention deficit, overly stimulated audience.  We are all this audience.  We scan messages all day, choosing what to pursue and what to ignore.  If you are reading this, I have managed to cut through the clutter of your online experience today and reach you.

So, do you need a website, or do you know somebody who does?

If your answer is yes, then please check out some of my work here on www.media-axis.co.za.

You can email me on anna@frederickandson.co.za to start a conversation.